Capture Collective

Project

LIFEWATER // Alternative Christmas

Project Overview //

Alternative gift campaigns are a key part of the fundraising efforts that further the work and impact of Lifewater International. Through a variety of purchasing options such as wells, spring caps, water bottles, and apparel, Lifewater was able to inspire their constituents to help change lives this Christmas season.

How Capture Was Involved //

Capture Collective was asked for help reviewing and revitalizing this annual campaign for display in print and online. Together with Lifewater, Capture created a series of conceptual and tangible products that helped tell Lifewater’s story while providing gift givers the satisfaction of participating in something meaningful while working through their Christmas list.

Project Outcome //

The Alternative Christmas catalog was a tangible way to enable others to creatively share the love of the Gospel and bring hope to hard to reach places. Capture created a Lifewater branded Water Bottle, Tee – shirt, tote bag, die cut stickers, and a selection of alternative giving items such as a well, spring cap, and well repair training.

To see the alternate gift options please click on this link:LIFEWATER

Project Goods // 

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