Project Overview //
Lifewater International approached the Capture crew and asked us to help them promote there annual “water day” fundraiser. As you may know, World Water Day is March 22, 2014. On this day, people across the globe unite in order to facilitate change against the global water crisis.
Lifewater is hosting an event on World Water Day to challenge individuals and communities to help those in desperate need of clean water in the hard to reach areas of our globe. The goal of this event is to raise $100,000 to help further the water work in Omito, Amuca, Barapwo, and Anai.
How Capture Was Involved //
Capture Collective came alongside Lifewater and aided their creative marketing team in branding an event that will be hosted in San Louis Obispo on March 22, 2014. This event will help the local community gain a deeper knowledge of the need for clean water in remote areas and will give them an opportunity to help raise support by pledging and sponsoring walkers for the event.
In order to promote this development project, Capture created a word mark that clearly articulates the event as well as a merchandise packet that aided Lifewater in promoting this event. Through the use of decals, apparel, acrylic cups, and flyers, this event will be promoted throughout the San Louis county lines and recruit participants for the day of the event.
Project Outcome //
We will see how many get behind this fantastic cause. We hope that you come on out and join us on World Water Day! Learn more at www.lifewater.org